Introduction
These Terms and Conditions ("Terms") govern the relationship between SPLIT DIGITAL SRL ("Provider," "we," "us," or "our") and any natural or legal person ("Client," "you," or "your") who accesses or uses our digital services.
Company Information:
Registered Name: SPLIT DIGITAL SRL
Country of Origin: Romania
Registered Address: Romania, Brasov, Brasov, Str. Crinului 8
Unique Identification Number: 48113845
Registration Number: J08/1314/2023
This Privacy Policy has been developed in accordance with applicable Romanian and European Union legislation, including Regulation (EU) 2016/679 (General Data Protection Regulation or "GDPR"), Law no. 190/2018 on measures for the application of the GDPR in Romania, and the ePrivacy Directive.
Information We Collect
Personal Data
We may collect personal data in various ways, including:
Information you provide directly to us:
Contact information (name, email address, phone number)
Business information (company name, job title)
Communications you send to us through form submissions
Information collected automatically:
Usage data (pages visited, time spent on pages, referring websites)
Device information (browser type, operating system, device type)
Location information (city and country level only)
Cookies and similar tracking technologies
Analytics Tools
We use Google Tag Manager (GTM) and Google Analytics 4 (GA4) to collect and analyze data about how users interact with our website. This data is strictly collected for improvement and statistical purposes, helping us understand user behavior and optimize our website and services.
Google Analytics 4 (GA4): We utilize GA4 to track and report website traffic. GA4 collects non-personally identifiable information such as:
Page views and interactions
Session duration
Referral sources
Approximate geographic location (city-level)
Device and browser information
It's important to note that while GA4 has enhanced privacy features compared to previous versions, including default IP anonymization, it is not yet fully GDPR-compliant. As the website owner, we take additional measures to ensure our use of GA4 complies with applicable data protection laws.
Google Tag Manager (GTM): We use GTM as a tag management system to deploy various tracking scripts, including GA4. GTM itself does not collect personal data, but it facilitates the collection of data by other tools and services.
How We Use Your Information
We use the information we collect for the following purposes:
To provide and improve our services:
Analyzing website traffic and user behavior to optimize user experience
Identifying and fixing technical issues
Developing new features and functionalities
To communicate with you:
Responding to your inquiries and requests
Providing information about our services
Sending administrative communications
For business analytics and optimization:
Understanding how visitors interact with our website
Measuring the effectiveness of our content and marketing campaigns
Generating aggregate analytics and statistics
Legal Basis for Processing
We process your personal data based on one or more of the following legal grounds:
Consent: We collect and process certain data based on your explicit consent, which you can withdraw at any time.
Legitimate Interests: We process data to pursue our legitimate interests in operating and improving our website and services, provided such interests are not overridden by your rights and freedoms.
Contract Performance: Processing necessary for the performance of a contract to which you are a party or to take steps at your request before entering into a contract.
Legal Obligation: Processing necessary for compliance with our legal obligations under EU or Romanian law.
Cookies and Similar Technologies
Our website uses cookies and similar tracking technologies. Cookies are small text files placed on your device that help us provide and improve our services.
Types of Cookies We Use
Essential Cookies: Necessary for the website to function properly.
Analytics Cookies: Help us understand how visitors interact with our website. We use Google Analytics 4, which sets cookies to collect information about your browsing session.
Preference Cookies: Enable the website to remember your preferences and settings.
Cookie Management
You can control cookies through your browser settings. Most browsers allow you to refuse or accept cookies and to delete them. However, if you block certain cookies, you may not be able to use all the features of our website.
We implement a cookie consent mechanism on our website that allows you to choose which types of cookies you accept. This consent mechanism is designed to comply with GDPR and ePrivacy requirements.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
For data collected through Google Analytics 4, we have set a data retention period of [2/14] months, after which the user-level data is automatically deleted.
Data Transfers
As we use services provided by Google (GTM and GA4), your data may be transferred to servers located outside the European Economic Area (EEA), particularly to the United States.
Google participates in the EU-US Data Privacy Framework, which provides a mechanism to comply with EU data protection requirements when transferring personal data from the EEA to the United States. However, it's important to note that this framework alone does not make GA4 fully GDPR-compliant6.
We have implemented additional safeguards to ensure that your data receives an adequate level of protection during these transfers, including:
Having data processing agreements in place with Google
Using services that implement appropriate technical and organizational measures to protect your data
Ensuring that the data we collect is limited to what is necessary for our stated purposes
Your Rights
Under the GDPR and Romanian data protection laws, you have certain rights regarding your personal data:
Right to Access: You have the right to request information about your personal data we process.
Right to Rectification: You have the right to request correction of inaccurate personal data.
Right to Erasure: You have the right to request deletion of your personal data in certain circumstances.
Right to Restrict Processing: You have the right to request the restriction of processing of your personal data.
Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format.
Right to Object: You have the right to object to the processing of your personal data in certain circumstances.
Right to Withdraw Consent: You have the right to withdraw your consent at any time where we rely on consent to process your personal data.
To exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy.
Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing and against accidental loss, destruction, or damage. These measures include:
Encryption of data where appropriate
Regular security assessments
Access controls and authentication mechanisms
Staff training on data protection
However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Email: office@splitagency.eu
Phone: +40 770 355 391
You also have the right to lodge a complaint with the Romanian National Supervisory Authority for Personal Data Processing (ANSPDCP) if you believe that we have violated your data protection rights.
Last updated: March 18, 2025