Sânpetru Residence - From ZERO to HERO
Jun 17, 2023
Business Overview
A established developer since 2007, Sânpetru Residence manages three residential complexes housing 5,000+ tenants. Despite their physical footprint, they lacked a digital presence—no website, social media strategy, or paid campaigns—leaving their growth potential untapped.
Goals:
Generate 50+ qualified leads/month via digital channels.
Establish a professional online presence with a functional website.
Results
50+ Monthly Leads: Consistently achieved via forms, calls, and emails.
1.4K Blueprint Downloads: Positioning Sânpetru as a trusted resource for serious buyers.
100 Units Sold: Directly attributed to digital campaigns within the first 6 months.
Challenges
While collaboration with the client was seamless, the project faced critical hurdles:
Tight Timeline: Launch a full digital ecosystem (website + campaigns) in 2 months to align with a new property release.
Legacy Audience: A 14K-follower Facebook page with low lead quality—followers were passive, not prospects.
Zero Digital Infrastructure: No website, analytics, or CRM to track inquiries or nurture leads.
Solution: A Lead-Generating Digital Ecosystem
Services Used:
Website Development (Responsive Design + Conversion Funnels)
Social Media Strategy & Paid Advertising (Meta Ads, Google Ads)
Lead Tracking & Analytics Architecture
Implementation Process:
High-Speed Website Build:
Designed a user-friendly site with clear CTAs for blueprint downloads, inquiries, and virtual tours.
Integrated lead capture forms and CRM sync to automate follow-ups.
Audience Retargeting:
Converted passive Facebook followers into active leads using targeted ads for new properties.
Launched Google Ads campaigns focusing on high-intent keywords like “luxury apartments in Brasov.”
Cost-Efficient Campaigns:
Used A/B testing to refine ad creatives, reducing cost-per-lead by 25%.
Developed downloadable resources (e.g., blueprints) to capture emails and nurture subscribers.
Timeline: Completed in 1.5 months (200+ hours), beating the 2-month deadline.
Testimonial
“A 100% dedicated team. By collaborating with them, we actually gained new members in our team! I highly recommend them if you want an improvement in digital marketing!”
— Alexandra, Project Manager