Vintage Success - From Instagram to having their own platform - Stylesetter
Feb 22, 2025
Business Overview
A curated reseller of iconic vintage clothing from brands like Carhartt, Nike, Supreme, Burberry, and The North Face, Stylesetter built its initial audience on Instagram, catering to fashion enthusiasts seeking rare, high-quality pieces.
Goals:
Transition customers from Instagram DMs to a user-friendly e-commerce platform.
Increase revenue by 25% within the first quarter post-launch.
Build a newsletter subscriber list of 300+ contacts.
Results
25% Revenue Increase: Achieved within 45 days of launch.
500+ Newsletter Subscribers: Generated before the site went live via the “Coming Soon” page.
10% Month-over-Month Purchase Growth: Sustained by improved user experience and targeted email campaigns.
Challenges
While the client’s trust streamlined collaboration, the project faced critical hurdles:
Tight Timeline: A fully functional website had to launch in just 2 weeks to capitalize on seasonal demand.
Complex Inventory: Organizing 30+ brands with varying product specs (sizes, conditions, rarity) into a seamless shopping experience.
Automation Needs: Manual order processing via Instagram was unsustainable; automated shipping workflows were essential for scaling.
Solution: A High-Speed, Conversion-Focused Website Build
Services Used:
Custom WordPress/WooCommerce Development
Front-End Coding (PHP, JavaScript, HTML5, CSS3)
Email Marketing Integration (Mailchimp)
GA4 Analytics Setup (complimentary service)
Implementation Process:
Rapid Wireframing & Brand Alignment:
Translated Stylesetter’s Instagram aesthetic into a clean, mobile-first design using Elementor, ensuring visual consistency.
Prioritized intuitive navigation with filters for brands, sizes, and product conditions.
Back-End Automation:
Developed custom-coded shipping rules to auto-calculate costs and sync with logistics partners.
Integrated WooCommerce with Mailchimp to grow the subscriber list via pop-ups and post-purchase prompts.
Pre-Launch Buzz:
Deployed a “Coming Soon” page with an email signup incentive, driving urgency and list growth.
Timeline: 14 days from kickoff to launch, achieved through agile sprints and round-the-clock collaboration.
Testimonial
"I worked with an amazing team and was very satisfied with the final result. They created a webshop for me that looks great and works perfectly, just as I wanted. If you want a high-quality website without any hassle, I highly recommend them!"
— Norbert, Stylesetter Founder