Start of a success story - Skiba Audio
Mar 1, 2025
Business Overview
A new brand founded in 2024, Skiba Audio specializes in on-ear headsets designed for comfort and superior sound quality. Named after a historical musician, the brand targets audiophiles and professionals seeking reliability and style.
Goals:
Build a clear, user-friendly e-commerce funnel to drive sales.
Achieve minimum 50 monthly orders.
Results
Quantitative Wins:
10% Conversion Rate: Surpassing industry averages for electronics e-commerce.
138 Orders: The first month kicked off very good.
<1.8s First Contentful Paint: Lightning-fast site speed improving user retention.
Qualitative Wins:
Intuitive, frictionless checkout process with a 3-step funnel.
Rave reviews about the site’s design and ease of navigation.
Data clarity enabling Skiba to forecast growth and refine strategies.
Main Challenges
Skiba Audio had zero digital presence prior to 2024, operating entirely offline. This lack of visibility trapped the brand in a cycle of limited reach and missed opportunities:
No website, social media, or analytics infrastructure.
Inability to track customer behavior or measure marketing ROI.
Struggles to compete in a saturated electronics market without online credibility.
Solution: Building a Data-Driven E-Commerce Ecosystem
Services Used:
Custom Web Development & Design
SEO Optimization & Speed Enhancement
Full Analytics Architecture (GA4, Event Tracking, Funnel Mapping)
Paid Ads Strategy (Google Ads, Meta Ads)
Influencer Campaign Negotiations (sadly it didn't occur due to budget limitations)
Implementation Process:
Brand-Centric Web Development:
Designed a sleek, mobile-responsive WooCommerce store using WordPress/Elementor, aligning with Skiba’s premium branding.
Optimized site speed (FCP <1.8 seconds) and SEO structure to rank for keywords like “comfortable audiophile headsets.”
Advanced Analytics Integration:
Deployed GA4 with enhanced e-commerce tracking and user behavior analysis.
Built custom Looker Studio dashboards to visualize sales funnels and customer personas.
Holistic Marketing Strategy:
Launched targeted Google/Meta ads to drive traffic.
Partnered with niche audio influencers to amplify brand credibility.
Timeline: 150 hours for website development, analytics setup, and initial campaign rollout.
Testimonial
"I have gone from having no idea about how my E-commerce was performing to having yearly strategies that is backed by data" - Kristof, CEO